2024
Japan
Client: Engaru Town Tourism Promotion Council
Produced by: Geo-Labo Co.,Ltd
Agency: N/A
Category: City Promotion
Entry Type: Promotional Video
The main character is an English teacher from New Zealand who has come to Hokkaido. He is familiar with the nature of Hokkaido through mountain climbing and other activities, but he suddenly becomes interested in the roots of the people who came to Hokkaido. In his "journey" to find the roots, he meets local people and learns about the harshness of living in this land, but he also realizes that his own way of thinking has changed as he is exposed to the overwhelming beauty of nature and the hist
Targeting adventure travelers seeking "self-transformation" and "learning," the goal of this video is to attract visitors to the Shirataki area of Engaru Town, Hokkaido, one of the largest obsidian production centers in Japan, where people have been transformed by the charm of the local resources.
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