2024
Switzerland
Client: Switzerland Tourism
Produced by: stories AG
Agency:
Category: Country Promotion
Entry Type: Promotional Video
Introducing 'The Perfect Shot' - a cutting-edge YouTube series by Switzerland Tourism featuring four talented global travel photographers. Join Siddhartha Joshi (India), Sean Dalton (USA), James Popsys (UK), and Lizzie Peirce (Canada) on an autumn expedition across Switzerland. Through strategic placements in different Swiss regions, witness diverse landscapes and cultural nuances. In five captivating episodes, experience Switzerland's beauty and richness through their lenses.
Innovatively redefining travel, 'The Perfect Shot' transforms Switzerland into an adventure beyond its picturesque facade. With stunning landscapes and cultural depth, our unconventional series on @MySwitzerland YouTube channel promises to elevate travel content, inspiring wanderlust and setting new benchmarks.
We carefully selected our target markets. We're prioritizing the UK as our main market, with a keen focus on Canada, the US, and India as secondary markets. The target audience for our YouTube series includes individuals in the 20s to 40s age range, especially those with a good understanding of social media dynamics. The focus is on people who have a genuine interest in photography, authentic experiences, outdoor activities, and cultural discoveries.