Synopsis

It’s about showcasing Urdaibai through emotions and the feelings it evokes in visitors, building intrigue without revealing the destination until the end. It begins in a disorienting way… encouraging viewers to look through a screen or a rearview mirror, to visit in a rush. In other words, we start by saying what Urdaibai is NOT, with references to mass tourism that everyone is familiar with. Then, we reveal what Urdaibai truly IS. Visually, we convey this by transmitting emotion and feeling.