He is a professional journalist with more than 20 years of experience, having worked for numerous daily newspapers in Bosnia and Herzegovina.

Alongside his long-standing work in daily newsrooms, he has contributed articles to various magazines and collaborated with several renowned marketing agencies in Bosnia and Herzegovina and abroad, with a focus on print and digital media.

In January 2019, he and several colleagues co-founded SeeSrpska, a tourism website that quickly became a recognized tourism portal.

He is also a founder of Hedonist magazine, which will soon return in both digital and print formats.