Alison Begon is the Founder and CEO of A Better Prod, a Paris-based consultancy specializing in environmental and social responsibility for the audiovisual and advertising industries. After 12 years as a production director for TV networks and advertising agencies (TBWA, Publicis, for clients including L'Oréal, Renault and SNCF), she moved into sustainable production consulting in 2018, supporting agencies such as Publicis and Prodigious in building eco-responsible tools and methods, before founding A Better Prod in 2022.
Her team now supports the ecological and social transition of film and series productions, including projects for Netflix and Amazon, as well as major groups such as Mediawan, and she regularly trains and speaks for organizations such as Ecoprod. In 2023, she was named among the 50 young leaders shaping France's ecological and social transition in the Palmarès Giverny x Le Point.