2024
Switzerland Tourism: Autumn for our senses
WATCH THE VIDEO
TOURISM DESTINATIONS COUNTRIES Promotional Film
Synopsis
Embark on a sensorial journey through the Swiss autumn with blind comedian Jamie MacDonald and his friend Julia Sutherland. Our film captures the essence of the season, blending light charm with mischievous poetry. Jamie’s unique perspective adds depth, revealing the intensity of Swiss landscapes. This visually striking and humorous piece not only showcases the beauty of the country experienced through heightened senses but also positions Switzerland as the perfect holiday destination in autumn. Offering a captivating ode to the season’s profound beauty and sensory richness.
| Country | Switzerland |
Client |
Switzerland Tourism |
| Production Company |
stories AG |
| Agency | Metzger Rottmann Bürge Partner |
Goals of the film
The film aims to leverage Switzerland’s autumn tourism potential, identified through research indicating guest demand and industry capacity. Switzerland Tourism recognizes this opportunity for the entire country, actively promoting autumn as a standalone travel season. This aligns with the broader goal of fostering year-round tourism for a sustainable tourism development within Switzerland. The campaign strategically highlights the unique advantages of visiting the country from September to November, presenting autumn as a special, sensorial travel experience.
Target Group
To promote Switzerland as a country, the video aimed to captivate an international audience and was distributed worldwide through Switzerland Tourism’s owned channels and earned media. Paid distribution prioritized key markets: the UK, Belgium, the Netherlands, Germany, Italy and France. The primary target group comprises individuals aged 35-50, predominantly DINKS or SINKS, characterized as nature lovers and outdoor enthusiasts. This audience expresses a keen interest in sustainability, outdoor activities and culinary exploration.
