In 1989 Rudolf Kammel and Alexander V. Kammel believed that audiovisual for tourism will play a fundamental role in promoting destinations in the future. So they decided to invite the most prestigious tourism film festivals directors of that time to form a festival committee, the International Committee of Tourism Film Festivals (CIFFT).
Currently with 18 tourism film festivals around the world, CIFFT aims to promote excellence in audiovisual tourism promotion and rewards and recognizes the best films produced to promote a destination or a tourism product.
Unique in the world of film festivals, CIFFT offers top-quality competitions at all times that are of great value to the tourism industry. Since 1989, DMO´s, film producers, advertising and communication agencies and big players in tourism have chosen to enter their productions into the CIFFT Circuit because it provides a framework best suited to evaluate and promote their tourism films & videos.
The Grand Prix CIFFT Circuit is a global competition open to any kind of audiovisual communication, from promotional films to social media videos, commercials to videos or advertising campaigns, from travel videos to documentaries or reports, whenever the theme focuses on the promotion of tourism.
The CIFFT is engaged to:
To cover as many destinations and creatives as possible and to continue to reward the best tourism audiovisual works;
Create an international network of tourism film festivals in order to harmonize and coordinate the activities;
Realize audiovisual events and activities in order to contribute to the growth of a culture between members, professionals, audience and clients;
Reinforce the agreement reached and extend the joint communication with the aim of increasing the visibility, importance and recognition.
Since 1989, the CIFFT network goals are:
Promote and Distribute films through its members;
Give support and consulting to new members and candidates;
Coordinate the events of the Members and candidates festivals;
Promote excellence in audiovisual tourism promotion and reward and recognize the best films produced to promote a destination or a tourism product.