In 1989 Rudolf Kammel and Alexander V. Kammel believed that audiovisual for tourism will play a fundamental role in promoting destinations in the future. So they decided to invite the most prestigious tourism film festivals directors of that time to form a festival committee, the International Committee of Tourism Film Festivals (CIFFT).
Currently with 16 tourism film festival members and 2 candidates around the world. CIFFT aims to promote excellence in audiovisual tourism promotion and rewards and recognizes the best films produced to promote a destination or a tourism product.
Unique in the world of film festivals, CIFFT offers top-quality competitions at all times that are of great value to the tourism industry. All through this 29 years, DMO´s, film producers, advertising and communication agencies and big players in tourism have chosen to enter their productions into the CIFFT Circuit because it provides a framework best suited to evaluate and promote their tourism films & videos.
The CIFFT is engaged to:
To cover as many destinations and creatives as possible and to continue to reward the best tourism audiovisual works;
Create an international network of tourism film festivals in order to harmonize and coordinate the activities;
Realize audiovisual events and activities in order to contribute to the growth of a culture between members, professionals, audience and clients;
Reinforce the agreement reached and extend the joint communication with the aim of increasing the visibility, importance and recognition.
Since 1989, the CIFFT network goals are:
Promote and Distribute films through its members;
Give support and consulting to new members and candidates;
Coordinate the events of the Members and candidates festivals;
Promote excellence in audiovisual tourism promotion and reward and recognize the best films produced to promote a destination or a tourism product.