Alps at their very best

“Finally connected! In Zell am See-Kaprun there are two new superlative cable car connections in the winter season 2019/2020.
The 3K K-connection now takes you from the valley in Kaprun directly to the Kitzsteinhorn glacier ski resort and the zellamseeXpress for the first tim from the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn to the panorama and family ski area Schmittenhöhe.
Thanks to the new “”Ski ALPIN CARD”” ticket network, you can enjoy 408 premium piste kilometres including a glacier ski resort with 100% snow-reliability.”

Goals of the film Target Group

Advertising the fusion of the 3 ski resorts through two new cable car connections as well as the positioning of Zell am See-Kaprun as the hotspot of the Alps with a winter sports range that is unique in Austria. The indirect objective was to generate more bookings in the region.

“Families enthusiastic about winter sports, connoisseurs and sportsmen and women between the age of 20 and 55 in the European target market.
(Austria, Germany, Netherlands, Belgium, United Kingdom, Sweden, Denmark, Czech Republic, Hungary, Poland, Romania, Luxembourg)”

 

 

  • Country

    Austria

  • Production type

    Promotional Films

  • Client

    Zell Am See-Kaprun Tourismus

  • Production company

    Beech Studios Tree Group Gmbh & Co. Kg - Peter Döring & Andreas Gschossmann

  • Agency

    Hello München Gmbh

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