2020
Alps at their very best
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TOURISM PRODUCTS Promotional Films
Synopsis
“Finally connected! In Zell am See-Kaprun there are two new superlative cable car connections in the winter season 2019/2020.
The 3K K-connection now takes you from the valley in Kaprun directly to the Kitzsteinhorn glacier ski resort and the zellamseeXpress for the first tim from the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn to the panorama and family ski area Schmittenhöhe.
Thanks to the new “”Ski ALPIN CARD”” ticket network, you can enjoy 408 premium piste kilometres including a glacier ski resort with 100% snow-reliability.”
| Country | Austria |
Client |
Zell Am See-Kaprun Tourismus |
| Production Company |
Beech Studios Tree Group Gmbh & Co. Kg - Peter Döring & Andreas Gschossmann |
| Agency | Hello München Gmbh |
Goals of the film
Advertising the fusion of the 3 ski resorts through two new cable car connections as well as the positioning of Zell am See-Kaprun as the hotspot of the Alps with a winter sports range that is unique in Austria. The indirect objective was to generate more bookings in the region.
Target Group
“Families enthusiastic about winter sports, connoisseurs and sportsmen and women between the age of 20 and 55 in the European target market.
(Austria, Germany, Netherlands, Belgium, United Kingdom, Sweden, Denmark, Czech Republic, Hungary, Poland, Romania, Luxembourg)”
