2024
Carinthia – Do what you love…
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TOURISM DESTINATIONS REGIONS Promotional Film
Synopsis
A granddaughter and her grandfather write a bucket list of their vacation wishes, which they would love to experience together on their vacation – it’s all about emotions. These are very personal things that they have always wanted to experience and feelings that they long for. This list includes sleeping under the stars, experiencing freedom, seeing wild animals, doing something crazy, and feeling like a child again.
| Country | Austria |
Client |
Werbung Marketing & Innovationsmanagement GmbH |
| Production Company |
Monte Nero Productions GmbH |
| Agency | SAINT ELMO’S Germany GmbH & Co. KG |
Goals of the film
The film is intended to show that Carinthia is a relaxed region where you can fulfill long-cherished vacation wishes and experience intense positive feelings the easygoing way.
Our goal is to fulfill the desire to relax and enjoy a holiday together without external constraints or overthinking. The focus is on the performers’ tangible emotions.
The coronavirus pandemic has had a significant impact on society. Strict rules were imposed, limiting personal freedom and creating a constant sense of insecurity. As a result, people were compelled to act based on their rational thinking rather than their instincts. The concept of ‘freedom’ will likely remain a crucial factor in leisure behavior. After a phase of relaxation, the desire for joy and authentic emotions will become more important in the future.
Target Group
The new film focuses on the search for genuine happiness through the fulfillment of experiences and emotions, which should appeal to a broad audience, from young to old, -pen-minded people who prefer quality time over a quantity of offers they don’t really need.
This is the pilot of a planned series – vacations in Carinthia are to be emotionally charged over a series of different activities. It is not about explicitly showing special locations and offers, but rather that Carinthia offers the basis for a special time for everyone who loves nature, open space, and a Mediterranean feeling.
