“In 2016, Georgia is expecting record-breaking growth of incoming visitors. For the first time in its history, the country will welcome more than 6 million visitors per year (3.7 million – population of Georgia).
Georgian National Tourism Administration (GNTA) sees this milestone as an opportunity to spread the word about country’s unique character to a wider audiences.”
|Georgian National Tourism Administration|
Goals of the film
“* Inform and inspire population of Georgia about the growth of tourism to rally around the sense of hospitality / national pride
* Strengthen the positioning of Georgia as “very welcoming and hospitable country”
* Increase global awareness of Georgia as “open and tourist-friendly” country”
“22+ Young Professionals / Active social media users – International Markets (Post soviet / European countries)”