“• To enhance Porto & North as a tourist destination in the minds of the Portuguese.
• To make Porto & North known as a tourist destination for foreigners.
• To position Porto & North as a tourist destination of nature, in order to follow the demand trends created by the covid-19 pandemic.
• To showcase the main assets of the region, namely gastronomy and wine, natural and cultural
heritage and hospitality of the locals.
• To make tourists opt for Porto & North as a vacation destination, during and after the pandemic.
• To reduce the impact of the pandemic on the region’s tourism sector and accelerate post-pandemic recovery.
• Reduce the impact of the pandemic on the region’s tourism sector and accelerate post-pandemic recovery.”

The film is aimed at all those who seek an alternative to their traditional travel destinations where they feel safe and secure from the Covid-19 pandemic, in the markets of Portugal, Spain, United Kingdom, France, Benelux and Germany.