2023
Finding Encanto
WATCH THE VIDEO
TOURISM DESTINATIONS COUNTRIES Series
Synopsis
Six foreigners hailing from various countries and driven by different passions find their personal quests all lead to a single country: Colombia.
By visiting its six tourism regions, each one of them will encounter diverse destinations and traditions that won’t just reveal the myriad faces of a charming country, but also the deep impact it can have in each traveller.
Art, music, adventure, nature, gastronomy, mysticism, and the warmth of its people will be the great attributes that will allow these foreigners to find the underlying secret that renders Colombia so unique: its encanto.
| Country | Colombia |
Client |
ProColombia |
| Production Company |
WhereNext |
| Agency | Havas |
Goals of the film
Positioning Colombia and its six distinct tourism regions as diverse, desirable destinations by showcasing the underlying charm of Colombian people, culture and nature across wildly different locations and experiences.
Target Group
Travellers between 18 and 44 years of age with a mid-to-high purchasing power and acute social and environmental awareness.
They aim to travel internationally at least once a year, taking up to 10-day leisure trips – mainly as a couple or family – to destinations that offer new, fascinating experiences that can be enjoyed in sustainable ways.
