Inspiration and Comfort | TIMELESS YUKIGUNI
This is a film to introduce the concept of the TIMELESS YUKIGUNI brand. TIMELESS YUKIGUNI is an alliance of luxury accommodations located in the mountainous YUKIGUNI region about an hour and a half northwest of Tokyo. The accommodations provide experiences which expand the cultural awareness of travellers while giving them a deeper knowledge of the region. They are experiences that can only be found in YUKIGUNI which is an area that receives incredibly heavy snow.
The film follows the point of view of a traveller alongside the voice of a local. Initially these two strands run separately but as the journey progresses they start to intertwine and a dialogue ensues as the traveller starts to understand the blessings that the snow brings.
|Goals of the film||Target Group|
The target is the Western market consisting of travellers who like to widen their culture view and experiences through travel, and who place importance on this. They are travellers who are keen on cultural experiences to broaden their knowledge and understanding, but who are not content just to view something in a museum or take part in a mass tourism tour, but prefer a more intimate experience where they can immerse themselves and interact in a true cultural experience.
TIMELESS YUKIGUNI is a new brand and as such the initial purpose is to achieve brand recognition and the understanding of the concept. From there we are hoping that the film will inspire those with an interest in its contents to explore the website.