2024
It’s Spectacular! It’s for you!
WATCH THE VIDEO
TOURISM DESTINATIONS COUNTRIES Series
Synopsis
Brazil is a unique country.
It’s continental size delivers the larger number of biomes in the world, a rich and diverse culture, fantastic weather throughout the year, breathtaking landscapes, 8 thousand kilometers of stunning beaches, a welcoming population and it´s attractions for any taste. Therefore, as the campaign’s slogan states: it’s spectacular! It’s for you!
The campaign not only promotes Brazil as a tourism, as introduces something totally unprecedent, never done before by any other public tourism board in the world: the promotion of a segment called Afroturism.
| Country | Brazil |
Client |
Embratur |
| Production Company |
Macaco Gordo Publicidade e Serviços Ltda |
| Agency | CALIA|Y2 Propaganda e Marketing Ltda. |
Goals of the film
The filme aims to not only promote tourist destinations, but also celebrate the rich Afro-Brazilian heritage and highlight the unique experiences offered to visitors.
Afrotourism, centered on the history, culture and contributions of people of African descent to Brazilian identity, is the main focus of this campaign, which seeks to increase tourist awareness and appreciation.
Target Group
North Americans of all genders
Age mainly from 30 to 50
With good purchasing power
Travel consumption habits that include:
– travel content, experiential tourism and travel trends;
– environmentally and socially sustainable consumption;
– sun and beach tourism;
– ecotourism;
– adventure tourism;
– cultural tourism;
– community-based tourism;
– afrotourism;
– lgbtqia+ tourism
