Humanity awoke in 2020 to a new reality, imposed by the pandemic COVID-19, where nothing would ever be the same. The tourism sector was one of the main affected, due to the consequent economic crisis. The film “Life is Now” is a sign of hope and rebirth. It intends, in a light, original and fun way, to mark this new stage of the world and of humanity. A film full of symbolism and metaphors, which masks the tourist promotion of the main tourist assets of Center of Portugal.