Welcome to the city without bells and whistles! Get to know Linz: honest, courageous, old-fashioned, boring, always changing. This city on the Danube is not like others, nor does it have to be, because Linz is Linz. Museums, theatres or nature spots can be found everywhere. Nooks and crannies, self-irony, lightness and people who welcome everyone with open arms are all to be found in Linz. The city wants to be honest, just as it is.
Goals of the film
The objective of the #linzistlinz campaign was to generate attention in a time full of diverse tourism campaigns. Linz Tourism wanted to set a clear counterpoint to the usual, thoroughly interchangeable tourism advertising. The campaign should also feed into the image that the city has built up since the Capital of Culture year 2009, and tell Linz’s story as a modern, changed, forward-looking and authentic city.
The target group of the #linzistlinz campaign are especially the open-minded, modern, young and young-at-heart audience. While the launch of the campaign was aimed at German-speaking audiences, the English-language version is intended to reach travel-loving, open-minded people around the world.