2024
Lithuania. Co-create Experiences
WATCH THE VIDEO
TOURISM PRODUCTS Series
Synopsis
From having a tethered walk on top of the Vilnius TV Tower deck to cycling amongst the dunes on the Curonian Split, the people in the videos are creating experiences together. Together with others. Together with Lithuania’s nature. Together with their friends, loved ones, and themselves. In tranquil spas and serene forests, on bustling streets and on pristine beaches – wherever you choose to go, and whatever you choose to do, there’s always an experience for you to discover and co-create.
| Country | Lithuania |
Client |
Lithuania Travel |
| Production Company |
Wide Wings |
| Agency | N/A |
Goals of the film
What bridges emotions, memories, and experiences? We asked ourselves this question when preparing this series. Is it the people who surround us? The rapid shifts in ambiance and settings? The incessant desire to see what’s waiting around the corner? Or maybe everything together. We wanted to capture the awe and wonder of people exploring Lithuania through different emotions – adrenaline, serenity, inspiration, delight, and happiness. This is how experiences are co-created and shared.
Target Group
The video coincides with a larger rebranding campaign of Lithuania Travel, which focuses on experiences. We want to reach out to the broadest audience possible, showing that Lithuania has something to offer every type of traveller – from those seeking a rejuvenating wellness routine to those looking for an adrenaline-filled adventure.
