No one upstages the Grand Tour of Switzerland
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TOURISM PRODUCTS Promotional Film
After Roger Federer tried to get Robert De Niro for a commercial a year ago, this time he has succeeded: with Oscar winner Anne Hathaway, a star is once again playing at his side.
Roger Federer and Anne Hathaway can be seen at an edit studio, extremely irritated by the first cut of a new fictional film the two are starring together in. While breathtaking mountain passes, picturesque lakes, grandiose castles, and a powerful film score take up a large space on the fictional film, the two stars seem to relegated to the sidelines. The capricious director provides the explanation: the Grand Tour is simply much more impressive than the two world stars.
Goals of the film
Generate Awareness for the Grand Tour of Switzerland in all target markets and generate initial exposure to travel options along the Grand Tour of Switzerland for Switzerland as a travel destination.
Global travellers with an interest for touring