2023
Portuguese Central Way to Santiago. This is the Way
WATCH THE VIDEO
TOURISM PRODUCTS Promotional Film
Synopsis
The Portuguese Camino de Santiago is the second most traveled Camino de Santiago, the oldest of the Portuguese Camino, which has been traversed over centuries by all kinds of pilgrims, driven by faith, adventure, spirituality, curiosity or challenge. This is therefore the primitive Portuguese path, the path of history, legends and memory. Four of its municipalities have come together to jointly promote it and ensure that the legacy continues to pass from generation to generation. This is the Camino.
| Country | Portugal |
Client |
Municipalities of Barcelos, Ponte de Lima, Paredes de Coura and Valença. |
| Production Company |
Razão, Estratégia e Criatividade |
| Agency | N/A |
Goals of the film
To Promote the most travelled and ancient portuguese Camino de Santiago, exploring its legends, history and landscape and the Camino experience.
Target Group
Pilgrims, tourists, Camino lovers, aiming mainly to the portuguese, european, and both north and south american targets. The film was edited with legends in english, german, spanish and french.
