The road awaits
In world’s history, just a few generations had to join together to keep going and face big crises, life is full of emotions and today, we live in a world where our vulnerability is remembered every minute, for that reason it is crucial to live along with it, with a firm conviction to appreciate its beautiful side, where the road becomes part of the journey.
The call is made: In Baja California the road awaits.
|Goals of the film||Target Group|
Highlight all the emblematic places of Baja California, to generate the desirability of visiting and knowing the places that the State offers them.
People interested in knowing in depth the Baja California State, promoting the different paradises that we can offer, to people between 25 and 65 years old, with a socioeconomic level that allows them to know, travel and enjoy the by land.
Secretaria de Economía Sustentable y Turismo de Baja California.