2024

To be Albertan

WATCH THE VIDEO
TOURISM DESTINATIONS REGIONS Promotional Film

Synopsis

An ode to the province, “To Be Albertan” celebrates the sense of freedom Alberta evokes, whether you’re here for a moment, a week, or a lifetime. This video highlights the province’s diverse landscapes, from the Rocky Mountains to wide-open Prairies, from the Canadian Badlands to sparkling cityscapes. And it gives voice to Alberta’s diverse peoples—the wild, the bold, and the free.

Country Canada
Client
C&B Advertising
Production
Company
Paul Bertino
Agency C&B Advertising
Goals of the film

At the heart of our work with Travel Alberta is a desire to stand out as a destination and create fame for the province. To do this, we seek to emotionally connect with travellers and residents alike.

This project’s specific objective was to empower and build pride among Albertans who see themselves in our five brand attributes (distinctively Canadian, spirited, independent, welcoming, and freeing). Our ultimate goal is to increase their reception of international travel and showcase the benefits of Alberta’s tourism economy.

Target Group

“To Be Albertan” was created for Albertans, speaking directly to them about their province and what it means to be part of it. Travel Alberta promoted the video on September 1 for Alberta Day, a day for celebrating everything that makes Alberta unique—of what it is To Be Albertan. To date the video holds one of the highest engagement rates of any of their organic social posts.

Fax: +43 (1) 505 53 7
Mob: +43 (1) 505 53 3719
Email: [email protected]

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