What would you like your children to remember?
The first thing we learn is the last thing we forget. To demonstrate this, we ran a “curious experiment regarding human memory”: we invited 5 former pupils to go back to school after 60 years. Geoffrey, Keith, Alan, Jeremy and Michael met again in Edge Grove School to think about their childhood memories. What do you think they will remember?
| Goals of the film | Target Group |
|---|---|
Reach achieved: 28 million impacts (3 million views on earned media). |
Family tourism: mainly families from the United Kingdom with young children between 2 and 12 years old. |
Country
Spain
Production type
Promotional Films
Client
Promotur Turismo De Canarias
Production company
Celofán
Agency
DEC BBDO
