What would you like your children to remember?
Country | Spain
Production Type | Promotional Films
Client | Promotur Turismo De Canarias
Production Company | Celofán
Agency | DEC BBDO
The first thing we learn is the last thing we forget. To demonstrate this, we ran a “curious experiment regarding human memory”: we invited 5 former pupils to go back to school after 60 years. Geoffrey, Keith, Alan, Jeremy and Michael met again in Edge Grove School to think about their childhood memories. What do you think they will remember?
GOALS OF THE FILM
Reach achieved: 28 million impacts (3 million views on earned media).
Almost 2 million replays. 98% of the impacted audience played the full video on YouTube.
Family tourism: mainly families from the United Kingdom with young children between 2 and 12 years old.