Still3
2022

Zagreb Sport Story

WATCH THE VIDEO
TOURISM DESTINATIONS CITIES Promotional Film
Synopsis

“Zagreb, the capital of Croatia, has a sports soul. Apart from its history, filled with numerous sporting achievements, and famous sports personalities who were born or lived in it, this fact is also manifested throughout numerous sports clubs and associations that actively and passionately live sports.
The togetherness of these clubs and individuals, no matter what sport they play, is shown via unique jersey with the signature of the city (that the actors in the video proudly wear). The jersey is a metaphor that shows the whole of Zagreb as a big sports club. A club that celebrates sportsmanship with every training, but also with every success of each of its athletes, recreationists, residents who are also in love with all sports and sports activities, and facilities/venues that this city offers.
For all potential visitors to Zagreb, who want to experience this sports side of the city, we actually pose a challenge that questions if they have enough recognizable Zagreb competitive spirit to become part of the Zagreb sports story and wear the Zagreb jersey?
In addition to showing the jersey, athletes, all sports facilities, the video is enriched with
recognizable Zagreb sights that are not exclusively sports, but at every step, when walking, running, cycling, hiking, can always be seen, or are available for enjoyment.
In fact, the whole city becomes an inclusive “”playground”” that invites with all its details to activity and enjoyment.
In the end, showing all the uniqueness and beauty of the city, general and sports wise, Zagreb as a sports city, and in this video as a club with its identity, invites all visitors to become part of its sports story.”

Country Croatia
Client
Zagreb Tourist Board
Production
Company
Šanavala
Agency Šanavala
Goals of the film

“The main goal of this video is to connect and highlight Zagreb’s tourist and sports potential. The uniqueness of Zagreb comes from the fact that these two things do not exclude each other. Beauty and sport in Croatia’s capital really do come together!
The beauty can be found on every corner, in every detail. Also, its most famous sights are ideal for activities and sports in general.
That being said, the whole Zagreb is actually one big venue, a beautiful playground, a true all-sports club (with its identity embedded in a unique jersey that all athletes can wear).
And this fact makes it an ideal place to visit, regardless if the nature of someone’s visit is of leisure or sports nature.
Zagreb is therefore a unique gem that invites people to explore it, and everyone are welcome to
become a part of its story.”

Target Group

“Zagreb is somewhat a small city, but still a capital that can offer a lot. Leisure or sport and activities, it can all be found and mixed here. This video surely shows this.
Therefore, our target group are people who want to get a lot by keeping it petite. Who want to mix, not exclude. They are regular tourists and athletes in one. Their spirit is oriented on results, whether that refers on number of impressions, memories, pictures or steps, kilometers, trophies… And from that perspective, Zagreb can challenge them and surely deliver by living up to their wishes and expectations.”

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