Vienna, September 11, 2026 – The evaluation process for the CIFFT Tourism Press Award 2026 has officially begun, with an international jury of travel journalists assessing this year’s leading tourism videos. 

The award recognizes the production that makes the strongest impression on the travel press and will be presented in December at the World Tourism Film Awards, alongside the World’s Best Tourism Films of the Year.

Around 60 travel journalists from 31 countries are taking part in the evaluation of 69 promotional videos competing in the CIFFT Circuit, the global competition for tourism films and campaigns. 

Representing newspapers, magazines, broadcasters, and digital platforms, the jury brings a broad international perspective on how destinations, products, and services are portrayed through video.

Now in its third edition, the Tourism Press Award has already recognized productions from different corners of the world. The 2025 winner was Portugal’s “Unwritten Recipe,” by Turismo de Portugal, following Switzerland Tourism’s “The Ride of a Lifetime” in 2024.

By placing journalists at the center of the evaluation process, CIFFT highlights the synergy between tourism and journalism. Their expertise and perspective help identify tourism productions that go beyond promotion to tell compelling stories, create emotional connections, and resonate with audiences around the world.