Zagreb, Croatia, October 9, 2026 — The Zagreb Tourfilm Festival has announced the winners of its 2026 edition, with 17 entries representing 11 countries receiving awards across five thematic categories. The Grand Prix, the festival’s top honor, went to “The Country of Beauty,” produced by Tornus Agency for Colombia’s Ministry of Industry, Commerce and Tourism.
In the Country Promotion category, first place went to “The Country of Beauty,” for Colombia’s Ministry of Industry, Commerce and Tourism (Tornus Agency); second place went to “So Turkish, Go Turkish,” for Go Türkiye (PTOT Films, FCB Art Group); and third place went to “The Swedish Prescription,” for Visit Sweden (FLX/Crazy Pictures, Prime).
In the Region Promotion category, first place went to “Infinite,” for the Mancomunidad de Municipios del Campo de Gibraltar (Recuerdos Films); second place went to “Swiss Sounds by Thylacine,” for Switzerland Tourism (Thylacine & Cécile Chabert, Intuitive Studio); and third place went to “Alive in Green,” for Turismo do Centro de Portugal (Lobby Films and Advertising). A Special Jury Award was presented to “Ljubljana Urban Region – Where Ideas Come to Life,” for the Regional Development Agency of the Ljubljana Urban Region.
In Cities Promotion, first place went to “All Roads Lead to Kaunas,” for the Kaunas IN Film Office (Mindaugas Anusauskas); second place went to “Echoes of the Legend. Elbląg,” for the City of Elbląg (Tomasz Walczak); and third place went to “5ème Saison,” for the Sion Tourism Office (Arcanel Studio, L’Agence Pi). A Special Jury Award was presented to “JAJCE – The Place We All Came From,” produced by Robert Dacesin.
In Tourism Products, first place went to “Catalonia, the Best Gastronomy in the World,” for the Catalan Tourist Board (Craft, McCann); second place went to “The Big Trend,” by Ofelia de Souza, for Visit Porto and North of Portugal (KOBU Agência Criativa Digital); and third place went to “Rías Baixas: Your Goal, Your Destination,” for Turismo Rías Baixas – Deputación de Pontevedra (Esmerarte Industrias Creativas).
Finally, in the Tourism Services category, first place went to “Echoes of Šolta,” for the Tourist Board of the Island of Šolta (Beep Films); second place went to “Bees and Friends: Hotels for Truly Every Need,” for Switzerland Tourism (Mcqueen Branded GmbH); and third place went to “The Island,” for Bensaude Hotels (Lobby Films and Advertising).
Spain, Switzerland and Portugal tied as the festival’s most awarded countries, with three distinctions each. Switzerland Tourism was the only client to receive two awards, with recognitions in both the Region Promotion and Tourism Services categories. Lobby Films and Advertising was the most awarded production company, receiving two third-place distinctions for two different clients: Turismo do Centro de Portugal and Bensaude Hotels.
All entries were evaluated by an international jury of tourism and audiovisual professionals based on storytelling, creativity, technical craft, and effectiveness in promoting tourism destinations, products and services.
Founded in 2011, the Zagreb Tourfilm Festival is a member of the CIFFT Circuit, the international network of tourism film festivals that leads to the title of World’s Best Tourism Films of the Year, awarded annually at the World Tourism Film Awards.
About CIFFT:
The International Committee of Tourism Film Festivals (CIFFT), an Affiliate Member of UN Tourism, is a globally recognized platform dedicated to promoting excellence in tourism-related audiovisual content. The CIFFT Circuit aims to celebrate the creativity and effectiveness of tourism campaigns, fostering collaboration and knowledge exchange within the industry. The competition is endorsed by the European Travel Commission (ETC), Central America Tourism Agency (CATA), Caribbean Tourism Organization (CTO), Skal International, and counts on the support of the Tourism and Society Think Tank (TSTT). Find out more at www.cifft.com
