You produce hundreds of videos per year… What can you tell us about the video Flamenco Madrid?
That’s right, last year we produced around 340 audiovisual projects, including cultural and tourism promotion videos as well as visuals for outdoor media such as giant LED screens distributed by some national and international cities or circuits of street furniture screens. We must bear in mind that technology takes us more and more towards the multi support, that is to say, every year we have in our campaigns more supports with image in movement, the natural transfer of all the urban furniture with spaces for advertising in most of the cities will be in a short time only for video.
Among these hundreds of videos one of the recurring projects is the flamenco video of our city, its production coincides with a festival of this art that happens in May in our capital. In 2017 we decided that the promotional video of the festival and the tourism promotion video would be the same.
Therefore, to link destiny and flamenco, we resorted to a typical Madrid song of a musical style called chotis and composed by Agustín Lara, a song that reflects in its lyrics the open and welcoming character of our city. We only had to change the style of chotis to flamenco and for that we have the composer Ricky Rivera and the singer David Palomar, great emerging artists of our flamenco.
That was the base where we built our multi award winning video.