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Share Ranking of the Best Videos in Tourism Destination Countries
1
Beautiful Autumn
36
Points
Points
Country: Switzerland
Producer: Stories
Client: Switzerland Tourism
"Beautiful Autumn" is the latest chapter in Switzerland Tourism’s acclaimed campaign series with Roger Federer. This time, Hollywood icon Halle Berry joins him on a cinematic journey through Swiss autumn only to fall so deeply in love with the season that she keeps delaying the shoot to stay longer. Directed by Swiss filmmaker Marc Forster, the campaign celebrates the sensory beauty of autumn while promoting slower travel and Switzerland’s public transport network.
Producer: Stories
Client: Switzerland Tourism
"Beautiful Autumn" is the latest chapter in Switzerland Tourism’s acclaimed campaign series with Roger Federer. This time, Hollywood icon Halle Berry joins him on a cinematic journey through Swiss autumn only to fall so deeply in love with the season that she keeps delaying the shoot to stay longer. Directed by Swiss filmmaker Marc Forster, the campaign celebrates the sensory beauty of autumn while promoting slower travel and Switzerland’s public transport network.
1
The country of beauty
36
Points
Points
Country: Colombia
Producer: Tornus Agency
Client: Ministero de Industria, Comercio y Turismo
Many Colombians have never truly traveled their own country. Years of violence, fear and negative stereotypes kept entire regions off their personal maps. This film avoids major cities and travels to remote territories, focusing on everyday life, rituals, craftsmanship and local rhythms. It reveals a country that grew without being seen, inviting Colombians to discover, value and care for places they never thought were theirs. A journey into the territories that have always shaped who we are.
Producer: Tornus Agency
Client: Ministero de Industria, Comercio y Turismo
Many Colombians have never truly traveled their own country. Years of violence, fear and negative stereotypes kept entire regions off their personal maps. This film avoids major cities and travels to remote territories, focusing on everyday life, rituals, craftsmanship and local rhythms. It reveals a country that grew without being seen, inviting Colombians to discover, value and care for places they never thought were theirs. A journey into the territories that have always shaped who we are.
2
The Swedish Prescription
33
Points
Points
Country: Sweden
Producer: FLX/Crazy Pictures
Client: Visit Sweden
The Swedish Prescription is a campaign that highlights the medical benefits of why visiting sweden is good for you and also the side effects that may arise during/after a visit. A 'doctor' takes you through some of the activities and also shows you appealing scenery from differnt parts and seasons of Sweden. With the call to get doctors to prescribe Sweden - the first country in the prescribed by doctors.
Producer: FLX/Crazy Pictures
Client: Visit Sweden
The Swedish Prescription is a campaign that highlights the medical benefits of why visiting sweden is good for you and also the side effects that may arise during/after a visit. A 'doctor' takes you through some of the activities and also shows you appealing scenery from differnt parts and seasons of Sweden. With the call to get doctors to prescribe Sweden - the first country in the prescribed by doctors.
3
THINK YOU KNOW SPAIN? THINK AGAIN
13
Points
Points
Country: Spain
Producer: MADRE
Client: Instituto de Turismo de España, O.A. (Turespaña).
“Think You Know Spain? Think Again” unfolds as a cinematic exploration of Spain’s hidden heart. Through 3 intimate journeys — a solo traveller, a young family and a midlife couple — the film reveals a country far beyond its postcard image. Mist-covered mountains, empty roads and quiet villages frame a slower rediscovery of wonder and presence. More than a journey, it offers a subtle shift of perspective: a portrait of a Spain rarely seen on screen, and an invitation to look again-with new eyes.
Producer: MADRE
Client: Instituto de Turismo de España, O.A. (Turespaña).
“Think You Know Spain? Think Again” unfolds as a cinematic exploration of Spain’s hidden heart. Through 3 intimate journeys — a solo traveller, a young family and a midlife couple — the film reveals a country far beyond its postcard image. Mist-covered mountains, empty roads and quiet villages frame a slower rediscovery of wonder and presence. More than a journey, it offers a subtle shift of perspective: a portrait of a Spain rarely seen on screen, and an invitation to look again-with new eyes.
4
Non Disclosure Austria
12
Points
Points
Country: Austria
Producer: Kaiserschnitt
Client: Austria Tourism/Österreich Werbung
Through its 'Non Disclosure Austria' campaign, Austria is promoting a more balanced approach to tourism, shifting the focus away from overcrowded winter hotspots and towards lesser-known destinations and experiences. At the heart of the campaign is a humorous non-disclosure agreement (NDA) that users must sign in order to gain access to over 120 authentic winter tips from locals. This conveys the playful message that insider tips only retain their charm if they don't immediately go viral.
Producer: Kaiserschnitt
Client: Austria Tourism/Österreich Werbung
Through its 'Non Disclosure Austria' campaign, Austria is promoting a more balanced approach to tourism, shifting the focus away from overcrowded winter hotspots and towards lesser-known destinations and experiences. At the heart of the campaign is a humorous non-disclosure agreement (NDA) that users must sign in order to gain access to over 120 authentic winter tips from locals. This conveys the playful message that insider tips only retain their charm if they don't immediately go viral.
5
The Austrian Synapse
9
Points
Points
Country: Austria
Producer: PPMNEXT Film GmbH
Client: Austria Tourism/Österreich Werbung
The campaign presents holidays not as short-term consumption, but as experiences that have a lasting impact. The focus is on the idea that 'holidays in Austria are transformative': experiences have an impact beyond the moment, combining to create lasting memories and change perspectives. The campaign further develops the brand image to be bolder, more specific, and more emotionally charged, with the aim of generating attention and building a lasting mental connection to Austria as a destination.
Producer: PPMNEXT Film GmbH
Client: Austria Tourism/Österreich Werbung
The campaign presents holidays not as short-term consumption, but as experiences that have a lasting impact. The focus is on the idea that 'holidays in Austria are transformative': experiences have an impact beyond the moment, combining to create lasting memories and change perspectives. The campaign further develops the brand image to be bolder, more specific, and more emotionally charged, with the aim of generating attention and building a lasting mental connection to Austria as a destination.
5
So Turkish, Go Turkish
9
Points
Points
Country: Turkiye
Producer: PTOT Films
Client: Go Türkiye (Türkiye Tourism Promotion and Development Agency)
“So Turkish” captures the essence of Türkiye through a series of authentic, emotionally engaging travel moments experienced by international visitors. From the grandeur of Hagia Sophia to the hot air balloons of Cappadocia, and from Aegean seafood tables to ferry rides along the Bosphorus, the film brings together a range of “So Turkish” moments that go beyond visual beauty. Each scene is rooted in experiences that are inherently and unmistakably Turkish.
Producer: PTOT Films
Client: Go Türkiye (Türkiye Tourism Promotion and Development Agency)
“So Turkish” captures the essence of Türkiye through a series of authentic, emotionally engaging travel moments experienced by international visitors. From the grandeur of Hagia Sophia to the hot air balloons of Cappadocia, and from Aegean seafood tables to ferry rides along the Bosphorus, the film brings together a range of “So Turkish” moments that go beyond visual beauty. Each scene is rooted in experiences that are inherently and unmistakably Turkish.
5
Welcome to Feel good towns of Slovenia
9
Points
Points
Country: Slovenia
Producer: Studio Production House (3 videos), Studio7 (1 video)
Client: Slovenian Tourist Board
Through video stories, we present four Slovenian cities as open, playful places that inspire freedom and personal exploration. Rich cultural, historical, and architectural heritage blends with the vibrant creativity of a young generation. We explore Ljubljana with Joker Out, feel Nova Gorica with pianist Alex Gadjiev, dance in Maribor with choreographer Edward Clug, and follow Ptuj with actress Iva Kranjc Bagola.
Producer: Studio Production House (3 videos), Studio7 (1 video)
Client: Slovenian Tourist Board
Through video stories, we present four Slovenian cities as open, playful places that inspire freedom and personal exploration. Rich cultural, historical, and architectural heritage blends with the vibrant creativity of a young generation. We explore Ljubljana with Joker Out, feel Nova Gorica with pianist Alex Gadjiev, dance in Maribor with choreographer Edward Clug, and follow Ptuj with actress Iva Kranjc Bagola.
6
Morocco - Kingdom of Football
8
Points
Points
Country: France
Producer: HAMLET
Client: ONMT - Office National Marocain du Tourisme
An ode and an epic journey where Morocco’s other star, the sun, shines to the rhythm of football. Through a series of everyday life scenes revealing the richness of Morocco, its rays chase the ball, slip between buildings to watch the game unfold, and wait for the final whistle before setting. Along the way, it encounters iconic national team players and witnesses the rise of a promising young generation. Like the Moroccan people, the sun undeniably shares the same passion for football.
Producer: HAMLET
Client: ONMT - Office National Marocain du Tourisme
An ode and an epic journey where Morocco’s other star, the sun, shines to the rhythm of football. Through a series of everyday life scenes revealing the richness of Morocco, its rays chase the ball, slip between buildings to watch the game unfold, and wait for the final whistle before setting. Along the way, it encounters iconic national team players and witnesses the rise of a promising young generation. Like the Moroccan people, the sun undeniably shares the same passion for football.
7
Travel With You
5
Points
Points
Country: Taiwan (ROC)
Producer: Tourism Administration, Ministry of Transportation and Communications, Taiwan
Client: Tourism Administration, Ministry of Transportation and Communications
"Travel with You" showcases the diverse landscapes and unique charm of Taiwan’s various regions while also capturing the heartwarming travel moments shared among friends, families, and couples. It encourages viewers in Taiwan to invite their loved ones. Accordingly, the video is presented in Mandarin Chinese, encouraging its target audience in Taiwan to rediscover the richness of their hometowns.
Producer: Tourism Administration, Ministry of Transportation and Communications, Taiwan
Client: Tourism Administration, Ministry of Transportation and Communications
"Travel with You" showcases the diverse landscapes and unique charm of Taiwan’s various regions while also capturing the heartwarming travel moments shared among friends, families, and couples. It encourages viewers in Taiwan to invite their loved ones. Accordingly, the video is presented in Mandarin Chinese, encouraging its target audience in Taiwan to rediscover the richness of their hometowns.
8
Feel free
4
Points
Points
Country: Czech Republic
Producer: McCANN-ERICKSON PRAGUE spol. s r.o., INTERNATIONAL ADVERTISING AGENCY
Client: Česká centrála cestovního ruchu - CzechTourism
Strengthening existing awareness of the Czechia and expanding it with a new positioning—“feel free.” We are a country where “free spirit” is a concept that defines the unique spirit of the place. It is not merely about bohemian freedom and rebellion, but about a sophisticated form of genius loci. What matters is the nation’s creativity in general, along with a certain distinctive sense of humour and the preservation of traditions.
Producer: McCANN-ERICKSON PRAGUE spol. s r.o., INTERNATIONAL ADVERTISING AGENCY
Client: Česká centrála cestovního ruchu - CzechTourism
Strengthening existing awareness of the Czechia and expanding it with a new positioning—“feel free.” We are a country where “free spirit” is a concept that defines the unique spirit of the place. It is not merely about bohemian freedom and rebellion, but about a sophisticated form of genius loci. What matters is the nation’s creativity in general, along with a certain distinctive sense of humour and the preservation of traditions.