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Share Ranking of the Best Videos in Tourism Products
1
The Big Trend" by Ofelia de Souza
36
Points
Points
Country: Portugal
Producer: KOBU Agência Criativa Digital, Lda
Client: Visit Porto and North of Portugal
The Big Trend, by Ofelia de Souza unfolds as a witty, character-led journey through Porto and the North of Portugal. Guided by Ofelia’s voice and her assistant Ofelier’s path, the film contrasts fleeting trends with the timeless power of human connection, showing how meetings and incentives become shared experiences that leave a cultural, emotional and lasting mark on people and place.
Producer: KOBU Agência Criativa Digital, Lda
Client: Visit Porto and North of Portugal
The Big Trend, by Ofelia de Souza unfolds as a witty, character-led journey through Porto and the North of Portugal. Guided by Ofelia’s voice and her assistant Ofelier’s path, the film contrasts fleeting trends with the timeless power of human connection, showing how meetings and incentives become shared experiences that leave a cultural, emotional and lasting mark on people and place.
2
Waiting for the Game l UEFA Women’s EURO 2025
30
Points
Points
Country: Switzerland
Producer: Shining Film AG
Client: Switzerland Tourism
“Waiting for the Game” was the main spot of Switzerland Tourism’s multilayer UEFA Women’s EURO 2025 campaign, showcasing the eight host cities and Switzerland as host nation. Airing during the tournament, the humorous film flips the script: while a player’s husband waits for the thrilling matches of his star-player wife, Switzerland’s diverse and breathtaking beauty becomes the star—so captivating, he almost forgets why he came. “When you need too much beautiful. You need Switzerland.”
Producer: Shining Film AG
Client: Switzerland Tourism
“Waiting for the Game” was the main spot of Switzerland Tourism’s multilayer UEFA Women’s EURO 2025 campaign, showcasing the eight host cities and Switzerland as host nation. Airing during the tournament, the humorous film flips the script: while a player’s husband waits for the thrilling matches of his star-player wife, Switzerland’s diverse and breathtaking beauty becomes the star—so captivating, he almost forgets why he came. “When you need too much beautiful. You need Switzerland.”
3
Rías Baixas: your goal, your destination
18
Points
Points
Country: Spain
Producer: ESMERARTE INDUSTRIAS CREATIVAS
Client: TURISMO RIAS BAIXAS - DEPUTACIÓN DE PONTEVEDRA
Come to Rías Baixas, where nature is more than just scenery—it is the ultimate gym to challenge your limits. Break your personal best in a landscape of awe-inspiring mountains, magical rivers, and wild beaches. Here, sport has a home, and you belong. Rías Baixas: Your goal, your destination.
Producer: ESMERARTE INDUSTRIAS CREATIVAS
Client: TURISMO RIAS BAIXAS - DEPUTACIÓN DE PONTEVEDRA
Come to Rías Baixas, where nature is more than just scenery—it is the ultimate gym to challenge your limits. Break your personal best in a landscape of awe-inspiring mountains, magical rivers, and wild beaches. Here, sport has a home, and you belong. Rías Baixas: Your goal, your destination.
4
Catalonia, The best gastronomy in the world
16
Points
Points
Country: Spain
Producer: Craft
Client: Agència Catalana de Turisme
The campaign is an invitation for everyone to enjoy Catalan cuisine. The core of the campaign is a video showing the products’ journey from the countryside, sea and mountain to the plate. It is a tour through Catalonia that highlights products, traditional dishes and real people involved in the sector. The common thread is a visual resource, the ‘infinite table’, which symbolises the union of all of Catalonia through its gastronomy.
Producer: Craft
Client: Agència Catalana de Turisme
The campaign is an invitation for everyone to enjoy Catalan cuisine. The core of the campaign is a video showing the products’ journey from the countryside, sea and mountain to the plate. It is a tour through Catalonia that highlights products, traditional dishes and real people involved in the sector. The common thread is a visual resource, the ‘infinite table’, which symbolises the union of all of Catalonia through its gastronomy.
5
SWISS Senses special edition
13
Points
Points
Country: Switzerland
Producer: Mcqueen Films
Client: SWISS
From September 2025 to February 2026, guests in SWISS First and SWISS Business can enjoy culinary creations by four renowned Swiss chefs and restaurants. Representing the country’s four language regions are Tanja Grandits, Olivier Jean, Lorenzo Albrici, and the iconic alpine resort Badrutt’s Palace Hotel. Selected dishes in SWISS Premium Economy are also inspired by the chefs’ creations.
Producer: Mcqueen Films
Client: SWISS
From September 2025 to February 2026, guests in SWISS First and SWISS Business can enjoy culinary creations by four renowned Swiss chefs and restaurants. Representing the country’s four language regions are Tanja Grandits, Olivier Jean, Lorenzo Albrici, and the iconic alpine resort Badrutt’s Palace Hotel. Selected dishes in SWISS Premium Economy are also inspired by the chefs’ creations.
6
The Austrian Bike Bell
12
Points
Points
Country: Austria
Producer: Forafilm
Client: Austria Tourism/Österreich Werbung
The world knows the bicycle bell as a signal of stress – Austria has turned it into a sound that brings a smile to your face, giving the world its friendliest bicycle bell. It is composed of real moments experienced while cycling. This reimagining of an everyday, often irritating sound has resulted in a likeable trademark that represents cycling in Austria. It's a sound that stays in your head – and a feeling that makes you want more.
Producer: Forafilm
Client: Austria Tourism/Österreich Werbung
The world knows the bicycle bell as a signal of stress – Austria has turned it into a sound that brings a smile to your face, giving the world its friendliest bicycle bell. It is composed of real moments experienced while cycling. This reimagining of an everyday, often irritating sound has resulted in a likeable trademark that represents cycling in Austria. It's a sound that stays in your head – and a feeling that makes you want more.
6
Eat Local -Taste the Unfold Story of Kumano-
12
Points
Points
Country: Japan
Producer: Tsukasa Nishimura
Client: N/A
"“Shokudō Ao” stands near the station in Kumano City, Mie Prefecture. The owner was born and raised in Kumano, growing up deeply connected to the local natural environment. He once lived away from home, spending time in New Zealand and Ehime Prefecture, and says that those experiences helped him rediscover the richness of Kumano’s nature and ingredients.
Producer: Tsukasa Nishimura
Client: N/A
"“Shokudō Ao” stands near the station in Kumano City, Mie Prefecture. The owner was born and raised in Kumano, growing up deeply connected to the local natural environment. He once lived away from home, spending time in New Zealand and Ehime Prefecture, and says that those experiences helped him rediscover the richness of Kumano’s nature and ingredients.
6
The legacy in every gesture - Romaria d'Agonia
12
Points
Points
Country: Portugal
Producer: Flávio Cruz
Client: VianaFestas - Associação Promotora das Festas da Cidade de Viana do Castelo
A young woman prepares to take part in the Romaria d’Agonia. Before putting on the traditional costume, she reads a letter left by her grandmother, placing her within a continuum of memory and inheritance. From this intimate gesture, the film follows the Romaria as a collective experience, revealing it as a living heritage — not a spectacle, but a shared practice that crosses generations and renews the identity of Viana do Castelo.
Producer: Flávio Cruz
Client: VianaFestas - Associação Promotora das Festas da Cidade de Viana do Castelo
A young woman prepares to take part in the Romaria d’Agonia. Before putting on the traditional costume, she reads a letter left by her grandmother, placing her within a continuum of memory and inheritance. From this intimate gesture, the film follows the Romaria as a collective experience, revealing it as a living heritage — not a spectacle, but a shared practice that crosses generations and renews the identity of Viana do Castelo.
7
Alpine Valley
4
Points
Points
Country: Switzerland
Producer: Mcqueen Films
Client: SWISS
Alpine Valley is a cinematic journey through the Swiss landscape, capturing the sensory inspiration behind the signature scent created by SWISS and Soeder. Shot on 35mm film for natural depth and grain, it unveils raw alpine ingredients like cypress, rosemary, wormwood, and larch. The film explores how scent connects to memory, place, and feeling, turning nature into narrative and bringing calm, craft, and quiet luxury to the SWISS onboard experience.
Producer: Mcqueen Films
Client: SWISS
Alpine Valley is a cinematic journey through the Swiss landscape, capturing the sensory inspiration behind the signature scent created by SWISS and Soeder. Shot on 35mm film for natural depth and grain, it unveils raw alpine ingredients like cypress, rosemary, wormwood, and larch. The film explores how scent connects to memory, place, and feeling, turning nature into narrative and bringing calm, craft, and quiet luxury to the SWISS onboard experience.
7
CAMERA… SHOOT!!!
4
Points
Points
Country: Portugal
Producer: Lobby Films and Advertising
Client: Aldeias Históricas de Portugal
SHOOT! presents the Aldeias Históricas de Portugal as living cinematic locations. Through a strong visual narrative, the film reveals villages shaped by time, stone and landscape, capable of hosting countless stories. Without explaining or promoting, it invites creators to see the territory as a film set — authentic, versatile and alive.
Producer: Lobby Films and Advertising
Client: Aldeias Históricas de Portugal
SHOOT! presents the Aldeias Históricas de Portugal as living cinematic locations. Through a strong visual narrative, the film reveals villages shaped by time, stone and landscape, capable of hosting countless stories. Without explaining or promoting, it invites creators to see the territory as a film set — authentic, versatile and alive.
7
Trail Running Ascona-Locarno
4
Points
Points
Country: Switzerland
Producer: skipp communications AG
Client: Organizzazione Turistica Lago Maggiore e Valli
“Trail Running Ascona-Locarno” is a cinematic short film that captures the rhythm, intensity and beauty of trail running in the region. Through dynamic editing, close-ups and wide landscape shots, the film blends human movement with nature, highlighting steep trails, forests and panoramic views. The result is an emotional portrait of freedom, endurance and connection to place.
Producer: skipp communications AG
Client: Organizzazione Turistica Lago Maggiore e Valli
“Trail Running Ascona-Locarno” is a cinematic short film that captures the rhythm, intensity and beauty of trail running in the region. Through dynamic editing, close-ups and wide landscape shots, the film blends human movement with nature, highlighting steep trails, forests and panoramic views. The result is an emotional portrait of freedom, endurance and connection to place.
7
Portugal Means Business
4
Points
Points
Country: Portugal
Producer: Bom Bom
Client: Turismo de Portugal
“Portugal means Business” presents a CEO’s daily agenda where corporate terminology gains new meaning through authentic Portuguese experiences. Meetings unfold in inspiring landscapes, networking happens through culture and gastronomy and professional moments merge naturally with lifestyle. The campaign reframes productivity by showing that Portugal enables stronger business outcomes through balance, connection and lived experience.
Producer: Bom Bom
Client: Turismo de Portugal
“Portugal means Business” presents a CEO’s daily agenda where corporate terminology gains new meaning through authentic Portuguese experiences. Meetings unfold in inspiring landscapes, networking happens through culture and gastronomy and professional moments merge naturally with lifestyle. The campaign reframes productivity by showing that Portugal enables stronger business outcomes through balance, connection and lived experience.
7
Crush Course
4
Points
Points
Country: Austria
Producer: Frames Network GmbH
Client: Austria Tourism/Österreich Werbung
Based on a study that identified skiing as the most attractive holiday motif on dating apps, 'Crush Course' builds on this. Taking inspiration from the aesthetics of dating platforms, this content series shows why skiing is more than just a sport — it's a lifestyle that works: more swipes, more self-confidence and more fun in the snow. Two friends take beginners and those returning to the sport onto the slopes, sharing charming tips on equipment, taking the perfect ski photo and funny moments.
Producer: Frames Network GmbH
Client: Austria Tourism/Österreich Werbung
Based on a study that identified skiing as the most attractive holiday motif on dating apps, 'Crush Course' builds on this. Taking inspiration from the aesthetics of dating platforms, this content series shows why skiing is more than just a sport — it's a lifestyle that works: more swipes, more self-confidence and more fun in the snow. Two friends take beginners and those returning to the sport onto the slopes, sharing charming tips on equipment, taking the perfect ski photo and funny moments.